Notes on Clarity, Story, and Growth.

Essays from Stone Soup Strategy on how founder-led companies sharpen their message, strengthen their narrative, and build marketing systems that scale.

Stone Soup Strategy Insights

Your Brand Identity Problem Isn’t Your Logo

by: David Shay

Most companies mistake brand identity for a visual design project. Discover why narrative must come first—and the 4 questions that define what your brand actually stands for.

Narrative Identity